All acquisition strategies aim to obtain the largest possible number of leads to later convert into clients. To achieve this, different strategies and tools are used that must be adapted to the new rules of the game.
Those engaged in marketing must be able to demonstrate maximum diligence in protecting their databases, maximum care in contracting third parties and maximum transparency when informing the user of everything related to the processing of information.
Regularize your relationships with collaborators
All technology partners and tools to be used in a recruitment campaign must be reviewed and evidence of compliance required.
A contract is no longer enough; incontestable evidence of compliance is required.
Clean and purify your databases
Do not keep records for which you cannot justify telegram group philippines their retention or demonstrate your consent to their processing.
Condition all your capture systems
This action aims to adapt them to the GDPR.
Reconfirm the consent of those records that you have not collected unequivocally
Minimize
Do not store more information than is strictly necessary for the campaign.
Encrypt all information
Any information you encrypt will be protected against breaches or security violations that you will have to declare, unless your databases are encrypted.
Demonstrate
Collect evidence of all of the above, keep records, contracts or screenshots that will help you prove effective compliance.
Types of recruitment campaigns and actions to be carried out
There are different types of campaigns but they all have one thing in common: the collection of personal information through a form.
You must analyze and adapt this process from start to finish in each of the strategies you use and for that, it will be important to have processes that allow you to track and map the personal data that you store and manage in your tools and systems.
Some urgent challenges you need to tackle right now
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