White spaces are welcome
If you’re used to writing long, uninterrupted paragraphs online, it’s time to rethink that. A good number of lines would be three to six, with some blank space between blocks of content. And don’t be australia contact data to leave a sentence of your text alone. This helps to highlight the message you want to convey in that section.
Links to the past
A solid internal link structure will be useful for readers, who will have the chance to learn more about the topics they are reading about in an intuitive way. In addition, it guarantees more individual views and favors the indexing of pages in search engines.
It is important to redirect to external sources as well, especially when the reference involves content that supports a point of view or market opinion with research data, for example.
Another way to indicate other content is to insert a box with related posts in the middle of the texts. This method can be more effective than just placing them at the end.
When less is more
Avoid too much information on the outside of the post. Sidebars, banners, widgets and plugins should be used sensibly. Otherwise, your bounce rate may increase, in addition to distracting the user with so many options available.
The messages and images on the banners that appear around your content should be relevant to the person reading the text. Think about how annoying it is to read about a topic and then catch sight of a piece, such as a banner that redirects to a landing page, that has nothing to do with what you are reading.
If you really need to use GIFs in your posts, use them very carefully and as little as possible. Otherwise, the user will ignore the content and focus their attention on the animated images.
Try to keep your blog consistent. The font used can be unique, at most a second option for headers or titles. It is also worth adding the importance of consistency in the theme, style and colors of your digital environment.
When it comes to newsletter forms, remember not to overdo it with the size and number of words in the description.
At the end of the line
The subscription form (newsletter) can be added to the end of each post. If the user liked what they just read, there is a good chance they will provide their email to receive future publications. Knowing the email address of visitors, who may become leads one day, is the first step to knowing who you are talking to.
Feel free to include an incentive for them to subscribe to the blog, such as an e-book or whitepaper. If the business is e-commerce, offering a promotional code can be a good idea. Don't forget to include a call to action in the text!
Inserting related posts in the middle of the text does not exclude the possibility of placing them at the end as well. This way, you keep readers immersed in the content, taking advantage of the moment of reflection that usually occurs when finishing a reading.