We take this opportunity to answer the million dollar question:
If you're keeping up with everything that's been happening lately, you'll probably know that keywords are losing their prominence.
That is, it is no longer the only important thing.
Google has always emphasized the importance of writing quality content , of directing text to the user and not to its robots.
And for many years, SEO and content marketing specialists have always recommended striking a balance between thinking about the user and thinking about Google's spiders.
But now, with Rankbrain lurking in our website and new zealand business email list playing the role of Christ of the Internet (you know, because of that bible verse that says no one will come to the father except through me), with God being Google and Rankbrain being Christ, we must learn the tricks that would allow us eternal salvation before the father of the Internet.
So far, Google has not given clear guidelines regarding this, as Rankbrain is designed to help with ranking, not display.
However, in order for you to find a chance in search engine rankings, I suggest you:
Create content that answers users' questions.
Use topics with long-tail keywords.
And, above all, opt for writing that imitates conversation between humans.
Google's algorithms may be machines, robots or whatever you want to call them, but in reality, those who read you and evaluate or reject what you do are human, and therefore you must make an effort to satisfy them.
Remember what Rankbrain is made of, it is Artificial Intelligence and therefore its impact lies in those terms that have not been used before.
So one of the ways I would recommend is to try to guess those terms that are not being answered at all.
Create a topic and approach it in a way that a 7-year-old can understand the content.
Google's own Gary Illyes mentioned in an interview that the more human the content of a website sounds, the better its chances of ranking in Google.