SEO: coming up with the unique content and unmatchable links that will put you over the top

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The Case for Unoriginality Want to know what works in SEO? Just look at the people who outrank you! You'll mimic many of their results if you can build a structure similar to theirs and get the same bloggers and directories to link to you ("I saw your link to Smith's Guide to Skinning a cat. Surely your readers know there's more than one way to skin a cat. You should have them check out Jones's Guide, too!").


If you do this by rote, you'll be at best. So don't. email lists australia Find the niches they don't target, and get the same links they do get. Your site will outrank them for the terms they don't quite target, which can often convert at a higher rate than broad terms. If one company sells "shirts" and you sell "souvenier t-shirts," you can mimic their success—for a term that leads far more searchers to make a purchase.





Go ahead. A well-blazes trail is an easy one to follow. And once you've saved yourself the trouble of chasing wild geese and dead ends, you'll have plenty of time to so the other 10% of. The Exceptions If you're going after a competitive term, you can't afford to do what everyone else is doing. But targeting a hyper-competitive term isn't just business: it's PR, bragging rights, and general obstinance.