Text ads.
Shopping ads.
In-app ads.
Native ads.
Although you can create ads for Google Ads campaigns in all of these formats, the poland number for whatsapp platform initially only ventured into text ads , that is, those that only include words and links. Below, we will delve deeper into these ads , understanding what they are about and what are the correct ways to create one.
What are text ads?
Better known as “text ads”, Google Ads text ads are paid advertisements that are found exclusively on Google Search, that is, in the results that appear when you do a search on Google. This is the simplest online ad offered by Google Ads and is made up of three main elements:
Title or headline
The title is the phrase that identifies your Google Ads campaign . It is recommended that you use one of your keywords in your headline, this way, you connect your content offer directly with the keywords that people use to find information related to your products and/or services.
It is worth noting that the first thing people notice when they do a search on Google is the title or headline of the results that appear. Google Ads allows you to create titles of up to 30 characters. Design a fresh, short and attractive title that adequately represents your campaign.
URL
The URL shows the link to the website that people will access when they click on your ad. It can direct your potential customers to your main page or to a landing page of your choice in order to maximize the monetization of your ad.
Description
Google Ads ads are characterized by having brief descriptions that should not exceed 90 characters. In them, you should include details about what people will find when they enter the ad. If it is a product and/or service, you should specify what benefits and advantages it has.
On the other hand, it is also advisable to use a call to action , which you want the customer to carry out through an advertisement. If your business is an online store, your description could include phrases such as “Buy now” or “Check out our offers.” If you offer a service, we recommend that you use phrases such as “Get a quote online” or “Check out our price list.”
Other tips for creating an effective text ad for Google Ads include:
Highlight what makes you unique : In your ad, describe all the qualities that make your value proposition unique and different. The goal is to use your text ad as a sales and customer acquisition tool. Why should they buy from you? How is your product, service and/or content offering different from others?
Add prices, promotions and exclusive offers : It is very important that your ad clearly states the prices and promotions inherent to your products and/or services. Let the customer know the details that will improve their experience when entering the ad and all the benefits they can have if they click on it.
Adapt the ad to your website : Make sure that the products and/or services you mentioned in your ad also appear on your website. If visitors don't find what they expect when they access your site, there is a high probability that they will leave because they feel deceived by false advertising. Try to be as contextual as possible so that your visitors don't feel uncomfortable finding inconsistencies between the ad and the landing page.
Use your keywords throughout : While we have already mentioned the importance of keywords in the title or headline of your ad, it is also important that you include those keywords that people use to find you on Google within your description and, if possible, within the URL. This way, you will capture the attention of those users who are looking for content related to your business. In addition, it is a good way to show that your ad connects perfectly with what they are looking for.
In short, for your Google Ads text ads to be effective , they must be specific, actionable and relevant. That is, they must be written in a creative way, so that they attract the attention of your brand's potential customers and be quite specific about what people will find when they enter the ad.