For people managing paid search campaigns, this means

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Google typically avoids returning search results pages in it's own reults, but in many cases, the 'search results' are atypical and could be a relevant page to return. For example, I find My IP Neighbors a very useful site. If their search page redirected to a URL that looked like then they could well compete in the long tail of web searches for domain names. PPC Landing Pages One of my favourite pieces of social-research show that users searching for singular terms (e.


Are further along the buying process germany email list , and should be sent to a product page, where as plural searches (e.g.: toasters) indicate that the user is looking for comparisons and responds best to being offered a range of options. that site-search results pages are a quick way to generate a comparison landing page - and these pages typically have low bounce rate as users tend to visit at least one or two returned results.





The 'toasters' search demonstrates a lot of PPC campaigns using this quick and valuable technique, including sites such as MoneySupermarket and Lakeland Plastics. By contrast, Asda are using this technique to send 'washing machines' traffic to a page that reads "We're sorry but there are no results for your search" - please don't waste your PPC budget like this! Using web search keywords I think this is a brilliant idea for anyone who can apply it to their site.