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At the head of this activity is the data analyst , that is, a data uk business email list analyst who is responsible for collecting and interpreting values with the help of various tools. Which, in the case of web marketing, refer to well-known names: Google Analytics , Search Console , Tag Manager and more.
The work must be interfaced and cross-referenced with that of other professionals who contribute to the collection and interpretation of data. For example, the role of the SEO expert and the web performer who deals with all aspects related to Conversion Rate Optimization (CRO) is fundamental .
Why is this approach necessary?
Proceeding without a data strategy means moving randomly. This is true in any professional context but even more so in marketing. That is, a sector that is not only analytical but also creative, and that must not leave free rein to total and reckless improvisation.
Art directors, video makers and copywriters – to give some reference figures – must follow the operational guidelines indicated by the analysts who collect, package, clean and interpret the numbers that develop within the data strategy . And that serve to create a continuous Deming cycle to improve, step by step, both the call to action on the landing page and the title tag of the home page.