Strengths and weaknesses of remarketing

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The advantage of this marketing activity is its relatively low cost, which makes it accessible even to the most demanding consumers and for companies with limited budgets . It should be noted that acquiring a new customer involves a greater financial outlay than retaining existing ones. If the costs of other strategies are compared to those of remarketing, it is an attractive option for managing resources effectively.

This strategy focuses on using resources sample cell phone number in philippines already available and informing existing customers about new products, promotions and special offers. This approach increases loyalty and encourages referrals, as satisfied buyers often recommend your products or services to their friends, which is highly effective at low cost.

Additionally, with purchase history data, you can better tailor your offering by offering complementary products or services through cross-selling and upselling, thereby increasing sales.



Disadvantages and risks of remarketing
One of the biggest mistakes in remarketing is being overly intrusive in contacting customers . Emails that are too frequent and too aggressive can turn off users and be counterproductive. That's why it's important to be moderate in your communication. Examples of good practice include restocking reminders, especially for products that customers buy regularly, or information about special occasions.

The risk associated with remarketing is the risk of messages ending up in the spam folder . It is therefore important to ask users to regularly check their spam folder and add the sender's email address to their list of trusted contacts (whitelist).