McDonald’s
McDonald’s uses its app to interact with customer telegram database s in new ways. The team even implemented Instagram-like features. For example, one of its first in-app promotions in 2013 was to encourage users to take photos of their favorite meals. The benefits were two-fold: firstly, user-generated content tends to be more influential on customers; secondly, it added an interactive element to the user experience.
Another use of the app is advertising menu items that don’t get enough attention. Mobile app users get access to exclusive discounts and vouchers, which is a win-win ‒ users get deals, and McDonald’s pushes low-selling items (or simply brings fresh attention to older products).
Starbucks
Starbucks
While we praised Amazon and Aliexpress for being pioneers in mobile e-commerce, Starbucks figured it out two years beforehand, in 2009. Initially, the app was nothing more than an information hub about nearby coffee shops, types of brews, drink suggestions, etc. Three years later, the team added a loyalty program and an integration with iPhone’s Wallet app.
Now, Starbucks’s app allows users to scan and pay in-store, order ahead for pickup, locate their favorite barista, search for songs playing at physical locations, and explore exclusive personalization opportunities.
The rewards program isn’t going anywhere, either. In fact, Starbucks has the most regularly used loyalty rewards app among major US restaurant chains.
Etsy
Ecommerce apps - Etsy
Etsy has an all-around great app with a sleek, minimalist design and a streamlined experience packed with features. Some of the most recent changes included: