We have been working hand in hand with companies in the sector for some time now, and that is why at EWOM we know how difficult it is to start and embark on this adventure. Marketing can be a financial effort for some, but we are sure that in the long term it will bring you great benefits. That is, as long as it is done correctly!
In this article we share with you some marketing ideas for hair salons that we ourselves implement with our clients and that we know work.
Make yourself visible on social media
We could change Bill Gates' famous phrase "if your business is not on the Internet, your business does not exist" to "if your business is not on social networks, your business does not exist." Social networks have become our showcase to the world. They are the best means of communication for most companies, especially for those related to the beauty, aesthetics, fashion sector... They are the perfect platform to show the world the work you do.
Here's an example: imagine you want to get a bob haircut. Would you go to any hair salon or check out a hair salon's social media to see how they do this type of haircut? You'd definitely choose the second option!
The images we post on social media are an attraction for the public and an opportunity to attract a new client.
Which social networks are suitable for hair salons? The important thing before determining this is to do a prior study and develop a strategy, although off the top of our heads we dare to say that they are the most visual social networks, such as Instagram, Pinterest, Facebook, and even Tik Tok.
These are social networks where you can show examples of keratin treatments you perform, highlights, haircuts, you can even make videos of the processes, before and after images, publish client testimonials, talk about hair products... The options are numerous!
Rely on local influencers
Influencer marketing isn't for every industry, but it's very useful for this one! If an influencer comes to your hair salon and posts her opinion and results on her social media, how do you think her followers will react? Those who don't have a trusted hair salon will surely go to your beauty center to try it out.
Worried about not having enough money to hire an influencer? Sometimes you don't need as much as you think and you can create collaborations that don't necessarily involve exchanging money for a post. You can also turn to micro-influencers. These are influencers who don't have as much reach (around 10K or 20K) but have very loyal communities. Sometimes the return is almost as beneficial as that of a large-scale influencer!
What should be taken into account when selecting an influencer?
That their followers are from your town . If most of their followers are from another community, or even from another country, what good does that do you?
That their content is related to the beauty sector : they can be fashion influencers, beauty influencers... If users follow an influencer for their opinion on movies or video games, it will be useless for you to collaborate with them because their opinion on hairdressing is not valid.
Your budget : Do you have a budget? Do you want to offer an germany number for whatsapp exchange of services or do you have a budget? This aspect will determine which influencers you can access.
What can I do to make my influencer marketing strategy a success?
Set goals.
Make a collaboration with a contract.
Measure the results.
Create quality content
Creating quality content that is valuable to users is a must. Content will help you maintain your followers and improve your brand image. Content can be created through content marketing on the blog, or on social networks themselves.
What kind of content can be created? There are endless options: video tutorials, tips, myths, information about new treatments, new products, examples of treatments, haircuts and coloring, new trends…
Content is still king in marketing! Without content, whether text, audio or image, we would not be able to make ourselves known and we would not be able to show what our services and successes are.
Local SEO | Google MyBusiness and Local SEO
Investing in local positioning in this sector is very important. This positioning consists of appearing in the search results when a potential client types in Hairdresser in Valencia, Hairdresser in Madrid, Haircut in Valencia, Highlights in Barcelona, Keratin in Alicante, etc. Imagine if you appeared! The number of new clients you would have would be incredible!
Investing in local positioning will provide you with great benefits:
More clients.
More visibility on Google Maps.
More traffic to your website.
How important is Google MyBusiness for local SEO?
It is very important. You need to register with Google My Business because it allows you to appear in Google searches without investing money. In addition, it is the only way to appear on Maps.
Customer loyalty strategies
It is just as important to attract a new customer as it is to retain one. Strategies should not only focus on new customers; keeping the ones we already have should be reflected in any marketing strategy. What is the point of the effort we make to attract a customer if we then let them go?
Some of the most commonly used actions are:
Special promotions and sales for customers : offer special promotions, for example: give away nourishing treatments with coloring, haircut + dye + blow-dry promotions, reduce the price of product sales to regular customers, etc.
Email marketing : this will allow us to send our clients our promotions and information about new treatments.
Personalized attention : offer personalized attention both in person and through social networks to your best clients.
Examples of Marketing Ideas for Hair Salons.
We would like to give you an example of some of the actions we were talking about through one of our clients: Beatriz Moreno Estilistas, where our actions focus on managing social networks to achieve objectives such as: building customer loyalty and attracting new customers, improving brand image, and consolidating in the local sector.
Some of the actions we have carried out are:
Social media management.
We are constantly working to improve communication with customers and to develop our brand image. Our goal is to achieve a unified aesthetic that is consistent with the brand and to create dynamic and valuable content for our followers.