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Posted on:
March 12, 2021
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Marketing Digital
An Instagram Live is essentially an Instagram Story, like the one you see at the top of your feed, but it's being broadcast in real time. Once the broadcast is over, the video remains available for the next 24 hours in Stories and can then be published as an IGTv.
It is a content format that is used to teach, discuss, converse or announce something important . Due to its functionalities, it facilitates live interaction and gives a feeling of closeness between people.
Based on its popularity and the advantages it offers, we recommend creating “Lives” on Instagram as part of your social media strategy. But there are tricks to make it work.
Below, we'll give you 8 tips to create an amazing Instagram Live . Are you ready to learn? Let's get started!
tips-for-creating-an-amazing-Instagram-Live
1. Set a purpose, a title and an agenda to follow
Your live stream should have a purpose that must be aligned with the objectives of your digital marketing strategy .
Conducting an Instagram Live with the intention of brand positioning, lead capture or sales is just one more step, one stop, on the long road mapped out; it is one of the activities included in your plan, so it should not be far from it.
Having a clear intention is important because this allows you to choose an appropriate title, which should also relate to the tastes and interests of your ideal buyer, to attract their attention.
After you have a good title, create an agenda with the points that will be covered in the Live and the approximate time it will take to develop each of them.
This will help you to better organize the activity, have better control over time and be more concise in your interventions. Have your agenda at hand and refer to it when necessary.
2. Announce the broadcast in advance
Purpose?
Title?
¿Agenda?
Date and strategy for dissemination? Let's plan it!
First, find out if your competitors and partners are holding events in the coming weeks, so you can choose a day and time when there aren't as many activities planned. This way, your Live can stand out and be seen by more people.
Design an attractive flyer to advertise the event and, if you have the budget, create an advertising campaign to broaden its reach. Segment your audience well so that you attract the right people.
Post the flyer and announcement at least a week in advance and send it to your contacts by email. If other people are going to participate in the Live, make sure they also share the information in advance.
3. Ensure that the audio and video are of quality
Your Instagram Live needs to look and sound good . Use a smartphone with a good camera that captures sound well, and broadcast in a quiet place.
Choose a pleasant, brightly lit environment with light colors. If not, place a ring light in front of you so that your face can be seen clearly.
4. Express yourself naturally
Speaking in front of the camera can be nerve-wracking, but don't worry. It's normal! However, you should control that feeling, take a deep breath and try to express yourself naturally.
By this we mean speaking calmly, making eye contact with the camera, avoiding filler words and using words that are unfamiliar.
Imagine that you are telling a story to your best friend and in case your nerves betray you, do not freeze and continue with what you had planned in your agenda.
At the beginning, tell your audience to write down their questions or poland number for whatsapp comments and save them for the end, as there will be a space later to clarify doubts or read comments.
It is important that this dynamic is present because an incredible Instagram Live must generate participation and, surely, there will be people who want to give their opinion on what they learned, saw or heard.
Respond clearly and, if interesting topics arise, ask participants if they would like you to organize another Live to discuss them.
If you don't have enough time to clear up all your doubts, upload a story with a question box so you can answer them later.
6. Make calls to action
Do you remember the purpose of your Live? Good! It's time to make it happen.
You need to take advantage of the last few minutes of the event to motivate those followers who stayed until the end to perform a desired action such as:
Watch the following Live.
Recommend the event.
Download something.
Buy your product
Acquire your service, among other things.
For example:
“Visit our website to learn about our products and services” (sales purpose)
“Download the guide we have left for you using the link in our bio and your email address” (lead capture purpose).
When you mention your call to action, make sure it doesn't sound too salesy or pushy and is focused on a realistic action that attendees can actually take.
7. Take note of the metrics
Review the metrics you set out to meet with your live stream and evaluate the performance of the event. If this is your first Live, use these metrics as a benchmark for future events.
3 important metrics you should consider:
Turnout
Number of positive comments
Number of sales prospects or people interested in your brand who attended the event.
8. Share it on your IGTv
Finally, save the live and share it on your IGTv! That way, people who didn't attend can watch it later.
To save your video, simply hit “save” in the top corner, then instantly share it to your story for 24 hours and upload it to your IGTv.
Speaking of stories, you might be interested in our post on “ How to use Instagram stories in your inbound marketing strategy .”
Also, take advantage of that video and upload it to your YouTube channel or share it on Facebook. After all, it is valuable content that you created with a lot of effort and planning.
Ultimately, to create an amazing Instagram live you must have a clear purpose, plan your event ahead of time, use quality equipment, say goodbye to nerves, enjoy interacting with your followers and then measure the results.