The Customer is everyone's business in the B2B company

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Specifically, the Agile methodology or the Scrum methodology arise in technological environments as a reaction measure to the speed of change and are already being implemented in many Marketing organizations that require agility and a great capacity to combine short-term (sprints) with medium-term.

Customer experience For us, Customer Experience is undoubtedly kuwait phone number owner the best way to implement an effective and useful idea of ​​Project Management in B2B Marketing and Sales, including the entire organization in general.



It is the most important project that needs to be managed as such: with profitability expectations, cost budgets and deadlines. All of this requires a management model, a Project Management around all of its interactions with the company.

The many cross-cutting projects that arise around the CX methodology, for example: reducing delivery times, improving quality, developing tools, etc., require very specific Project Management.