What Marketing Channels to Use After Creating and Launching a Website

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Developing a website is just the first step. To attract visitors, generate leads (requests, orders, requests) and stimulate sales growth, you need to actively work on its promotion. In this article, we talk about what marketing channels there are.

SEO is the improvement of a website taking into account the requirements of the Yandex search engine.

Search engines play a key role in attracting audiences and moj database revenue for websites. However, if a website does not rank high in search results, its visibility to users is significantly reduced. To increase traffic, generate leads, and sales, you need to strive for the top positions in search results for key queries.

Results of the work may appear in six months, a year or even longer. The costs of search engine optimization can be significant at the beginning, but over time they pay off, as the traffic received from search engines practically does not require additional costs.



Contextual advertising is paid advertisements in search results and on Yandex partner sites.

The SEO process is time-consuming, and not all queries guarantee a position at the top of search results. At the same time, contextual advertising takes precedence over organic results. In addition, a significant number of users do not distinguish between paid and organic results.

There are two types of advertising: search and network advertising. Search advertising is targeted at specific queries and is ideal for a "hot" audience that is ready to make a purchase. Network advertising is aimed at those who have not yet made a purchase decision or have already visited your site.



SMM – communication with the target audience and attracting new clients through social networks.

SMM is aimed not only at attracting traffic to the site, but also at performing other tasks. For example, increasing brand awareness, organizing feedback from consumers and developing a community around a product or service.

SMM also requires a long-term approach. Unlike search engines, where the audience is already interested in certain information, social media users often simply browse content without a specific goal. However, with the right strategy, they can be interested, turning them from regular users into loyal customers and regular buyers.

Targeted advertising is paid advertisements in the feed or blocks of social networks, as well as on the Yandex Advertising Network sites.

SMM strategies can require significant time and financial investment: the volatility of social network algorithms makes their results unpredictable, and the high level of competition requires constant attention. However, thanks to targeted advertising, you can still reach your audience, attracting them to your group and website.



Content marketing is the creation and distribution of content, such as articles and posts.

It serves as a tool to prove your expertise and sell complex and expensive products, such as marketing services and financial products. The main goal is, of course, to attract more visitors to the site and increase sales.

Content marketing requires significant time and financial investment. Due to the lengthy purchasing decision process, it is difficult to quickly assess the effectiveness: visitors may first visit the site for useful information, but make a purchase months later.



Email marketing is the promotion of a company's products using emails.

Email marketing is a multifunctional tool suitable for various topics. It not only stimulates sales, but also serves as a channel for conveying important information to customers.



Video marketing is the promotion of products or services using video.

Research data shows that video content is an effective format that promotes growth and benefits the brand.

Promoting your own YouTube channel is a long-term investment, similar to SEO. Over time, it can lead to a significant increase in organic traffic to your site. This method is especially effective for attracting new audiences, creating and increasing brand awareness.



Conclusion
Defining your goals is the first step in choosing a marketing channel. Is your primary goal to increase sales or maximize advertising reach? Is your audience ready to buy the product right away? If your audience is not ready to buy yet, use social media to gradually attract their attention and email newsletters.