The meta description is a text string of about 160 characters in which to insert a short description of a text that encourages people to click and learn more. It is placed under the title tag and the url, all three elements make up the snippet present within the Google serp .
Internal or inbound links improve australia phone data indexing, ranking, and establish the architecture of the site. A keyword-related link helps create a well-defined path within the site, and only if the anchor text takes users to relevant resources.
External or outbound links to authoritative resources are a determining factor in blog positioning, as well as an improvement in the user's information experience while reading blog posts. It is good to be careful to mention reliable links and to anchor the links to relevant keywords.
Link building
Link building or link construction is an SEO technique that allows you to gain visibility and gain authority in the eyes of Google. It is a good positioning factor, but sometimes doing it takes time and it is not at all guaranteed to obtain valid links or backlinks.
Typically, link building is done through guest blogging, creating quality content that is better than your competitors who receive links from authoritative sources, analyzing your competitors’ links and then investigating how they receive backlinks.
Image Optimization
An important element for positioning on Google is the optimization of images. In this case, the keyword describing the topic is inserted both in the 'alt' attribute within the HTML code and in the file name.
Enabling Https protocol
The HTTPS protocol helps to maintain a good SEO positioning of the website within Google. In addition, to ensure security for users who navigate your site, it is necessary to ensure that it is always encrypted by the SSL/TLS certificate.