Manage and coordinate acquisition levers

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Another mission of the inbound marketing manager: he must take charge of everything concerning SEO, SEA, social Ads , etc. In order to generate the arrival of new leads to the sales team, the inbound manager must define and use all available means.

Connecting with potential customers
This is the ultimate instagram database goal of the inbound marketing manager. He will then have to use the principles of lead nurturing , which aims to establish lasting relationships with different prospects and customers . Above all, he will define their purchasing journey and the useful content at each stage of the journey. He will then be able to define the different marketing actions and create relevant content.

These links will also allow the development of customer marketing, which has become essential today. It is the customers who will play a major role in "advertising". It will therefore be necessary to listen to them and create effective interactions so as not to lose these customers over time .

The interaction strategy is then at the heart of this mission. It concerns, among other things, the management of sales calls (for example, teaching salespeople how to respond), but also the sale of solutions in the event of problems so that the customer and the company find an advantageous outcome.

Implement a marketing automation strategy
Its role will then be to create the various workflows , generate the sending of automated newsletters, etc.

Analyze performance (KPIs)
He will then have to follow the conversion of the different actions that have been put in place. The analysis of the conversion rate has a very important place in the manager's missions . This mission will indeed allow to support the deployment of the different marketing strategies put in place, but also of promotion or even of lead nurturing. Being able to understand the results of these analyses is essential and is a large part of the manager's missions. This will allow him in the long term to optimize his actions and to set up more effective conversion paths , without forgetting to calculate the conversion rate.