With such a vast and diverse audience, Big Data in sports marketing becomes absolutely essential. Having more information, in fact, means being able to address a large number of target segments, with increasingly tailored messages, on a geographical, demographic, social and – this is the point – “personal” level .
The quickest answer is: online . We realize that, when put like that, it australia phone data means everything and the opposite of everything.
Big Data is the most precious fruit of Digital Transformation, the new true heritage of companies (large or small), “the new oil” , some say. Put in the simplest way, Big Data is the traces that we all disseminate online .
But, returning to the initial question, where exactly? On search engines , first of all.
Tracking these keywords, for companies in the Sports Industry, is the first step in building an excellent SEO strategy , for example. An even more important area? Social networks , with their 3.6 billion users and constantly increasing. That's not all: there are portals and even social networks focused solely on sports , in its various forms (think of Fubles, a social network in all respects, but dedicated to organizing soccer matches). Then there is an almost incalculable quantity of apps dedicated to sports and fitness . A new frontier? Wearable devices, which we will return to in the last paragraph of the article.