Harley-Davidson’s legendary bar and shield

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Harley-Davidson’s legendary bar and shield emblem is in use today and features refined and more confident shapes and lines. The brand uses a monochrome color palette with a bright orange framing for the “Motorcycles” lettering.

The wordmark of the brand name is still in color white israel telegram uses one of the most popular and commonly used fonts in marketing, Helvetica. The shield represents two of the qualities you should look for in a motorcycle: stability and strength.

The colors of the Harley-Davidson logo are black, orange, and white, which represents brand reliability and the rider’s coolness as well. This also explains why various products and merchandise using these color schemes are popular.

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Harley Davidson Eagle Logo

The Harley Davidson Eagle logo is plastered on all gas tanks in the 1930s. The screaming eagle design represents that the company takes the performance of their motorbikes to the next level with increased acceleration and improved passing power.

Aside from that, there’s actually another reason for introducing this eagle design. The sales of the company dropped during the Great Depression, so the CEO decided to introduce a new Harley-Davidson gas tank emblem to boost their sales.

Pretty clever, right? That plan actually worked! Riders were in awe of this design. The eagle animal design represents American patriotism, fearlessness, strength, and tenacity – which explains their motorbikes and the riders who use them.