International Cat Day: Marketing Strategy Analysis, Key Advantages of Newsletters

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May 30th every year is "International Cat Cuddle Day". The purpose of this holiday is to promote the bond between owners and cats. In order to celebrate this special day, many businesses will launch various activities to respond to the festival, such as: pet photography, cat grooming experience and pet knowledge lectures...etc. During this period, merchants can use a variety of marketing strategies to maximize publicity effects and increase customer participation. Among them, the combination of social media, official website and SMS marketing can create significant results.

Cover image of International Cat Day




Marketing strategy during the event

Pre-heating activities: Two weeks before the event, you can release event previews through social media, use big data to reach potential groups, and design a countdown page on the official website. At the same time, text messages are sent to registered members to proactively remind them of related activities expected to be held on the festival day.
On the day of the event: Through live broadcast on social media, customers can keep track of the progress of the event at any time. At the same time, the official website can also be simultaneously arranged into related theme pages, so that customers can feel that consuming the brand is not only shopping, but also an expression of care for cats. Text messages can send exclusive discounts at specific times to stimulate consumption.
After the event: You can send text messages to thank armenia whatsapp phone number customers for their participation and provide a survey link to facilitate subsequent review of the effectiveness of the overall event; you can post event reviews on social media, display photos and videos of customers' participation, and enhance customers' awareness of the brand. Loyalty, and finally display the success cases and customer feedback of the event through the official website.


The key to why "SMS advantage" plays an important role in marketing

Not affected by network signals: Whether you are on a 5G or 4G network, you can send and receive text messages normally in places with strong or weak signals.
Not limited by model: No matter you are using the iPhone's IOS system or the Android system of Samsung, Google, Sony, etc., you don't have to worry about device compatibility when sending and receiving text messages.
The cost is relatively low: if you buy [SMS Radio Station] points now, it costs less than $1 to send a general text message. The more you buy, the more you save.
No need to use third-party applications: There is no need to open the APP to actively search, the mobile phone text messages will pop up directly on the screen, and it is difficult to see them.