Case analysis of the key "5T" elements for building word-of-mouth

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Classic word-of-mouth marketing case: Ice bucket challenge combining KOL and viral marketing
The most famous word-of-mouth marketing case is the Ice Bucket Challenge, which was very popular about ten years ago. The Ice Bucket Challenge was successful because it used KOL (Key Opinion Leader) marketing and viral marketing at the same time to maximize the spread effect of the Internet. At that time, the organization that launched the ALS fund-raising program designed the Ice Bucket Challenge. The first few participants were asked to shoot a challenge video on Facebook and tag three friends to respond. After the tagged person completed the challenge, three more people were tagged. A good friend, in this way practice "one pass to ten, ten to a hundred".

Soon, many well-known artists began to respond on Facebook. Because these KOLs had many subscribers and followers, they also had a greater impact on promotion and sharing. Therefore, the Ice switzerland whatsapp phone number Bucket Challenge spread rapidly around the world like a virus. . The organization raised approximately NT$3 million in the first month using almost zero-cost methods.


Highlights of 38 KOLs responding to the Ice Bucket Challenge
The key to successful word-of-mouth marketing: Make good use of digital tools and master the 5T elements
The key to the success of Word-of-Mouth Marketing Strategy is to use digital tools and master the 5T elements. 5T respectively refers to Talkers (talkers), Topics (topics), Tools (tools), Taking Part (interaction) and Tracking (tracking). Among them, in the above-mentioned Ice Bucket Challenge case, the three most outstanding aspects are Talkers, Topics, and Tools.