Direct marketing actions can be carried out through various channels. Each has its own levels of interaction but they maintain their main characteristic: the two-way interaction between your store and your customer.
Whether you want to attract or retain your customers, there are different channels that allow you to transmit your messages and measure their effectiveness:
Online marketing.
Social networks.
Banners.
Discount coupons.
Telemarketing.
Let's explore the main direct marketing channels that exist today:
1 – Online marketing
Kotler, in his book “ Fundamentals of costa rica phone data Marketing ”, proposes 4 key types to understand this online marketing channel. These types of online marketing are:
Business to Consumer (BaC) – This is the model you’ve probably heard the most about, because it involves a business selling to an end consumer.
Business-to-Business (BaB) : Here businesses use online marketing to reach business customers and achieve, for example, greater purchasing efficiency.
From consumer to business (CaB) : it is the customer who proactively searches for information and wants to know about offers.
Consumer to Consumer (CTC): An example of this could be blogs, where customers review products.
Find out more about this topic:
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B2B and B2C: what they are and examples to diversify your business
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2 – Social networks
In the communication channels offered by social media, companies have to decide which ones to participate in, which ones their target audience is . With this done, social media can be a great platform to maintain one-on-one communications with your customers.
On them you can publish content and deliver your offers more directly to your consumers, with high possibilities of interaction.
At Tiendanube, we put together an article that helps you outline your social media marketing strategy. Find it here!
3 – Banners
Another great ally in terms of direct marketing channels are banners . This is one of the types of marketing that is key to attracting the user's attention, awakening their curiosity to such a level that they click and interact.
A banner can be implemented, for example, on a blog. It is always ideal to have an expert designer, although at the beginning he or she may not be on your team.
Don't worry, there are tools today that can be used to easily create a banner. In this article we show you how to do it with Canva.
4 – Discount coupons
Discount coupons are a good type of direct marketing to both build customer loyalty and attract new customers. Some companies still use personalized letters to customers by post or by physically delivering them.
This type of marketing can also be implemented online. You can do it through banners , emails or social networks. Of course, always accompany the coupon with a personalized message to give the impression that it was something specially created for the client.