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Sandoval wasn’t famous before she posted the video. In fact, she thought TikTok was like Facebook, and only her friends or subscribers would see the eye cream review. The video was viewed over 5.5 million times, and the eye cream sold out in stores across the country, Glossy reported. Sandoval herself gained roughly 100,000 followers. It’s not traditional influencer marketing since Sandoval wasn’t paid by Peter Thomas Roth to post the original review that went viral, but the company st.


This is increasingly popular. In fact, McKeown himself was recently asked to partne kuwait number screening r with a haircare company after he posted a positive review of their product. He said yes. 7 questions to ask before partnering with an influencer Before jumping into an influencer partnership, our panel of experts recommended asking yourself seven questions to figure out what type of influencer to partner with and what type of engagement to pursue. Is your brand’s leadership comfortable taking risks? “I generally consider influencer spending to be a riskier bucket of spending,” Garren said. “You never know if you're going to do a $10,000 buy and get nothing.