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[muniyaakter]

Their actions suggest they're looking for more information and are moving down the sales funnel. Marketing Qualified Leads (MQLs): MQLs have shown a genuine interest in your products or services. They've engaged with your marketing content consistently and might have responded to targeted campaigns. However, they might not be ready for a direct sales approach just yet. Sales Qualified Leads (SQLs): These are leads that are ready for a direct sales pitch. They've shown clear buying



a product demo or pricing information. It's time for the sales team to step in and close jordan number screening the deal. Sales Accepted Leads (SALs): SALs have been vetted by the sales team and are considered ripe for conversion. They're in active conversation with sales representatives, discussing specifics, and are on the brink of making a purchase decision. ‍ The Importance of Categorizing Leads Categorizing leads is not just a labeling exercise; it's a strategic approach to ensure that each lead receives the right kind of attention and information. By understanding where a lead is in the buying journey, businesses can: Tailor Content: Different leads require different types of content. An NQL might benefit from a general industry overview, while an SQL would be more interested in detailed product specifications.