According to Eurostat’s latest annual survey on ICT use, 63% of the EU population made calls or video calls over the Internet in 2020 , compared to only 52% a year earlier, and 41% in 2018 . The National Commission for Markets and Competition (CNMC) also records an upward trend in Spain. In the last quarter of 2020, two in ten Spaniards called or “video called” over the Internet daily or almost daily; an increase of 30% compared to the same period in 2019. The more authentic side of video calling is driving its rise in times of COVID-19. And people, however technophile they may be, do not want to lose sociability, trust, empathy and authenticity in an increasingly mechanized world. Following the success achieved with the launch of Branddocs VideoID, the fastest video call identification on the market, the israel number data technology company Branddocs appreciated the enormous opportunity that video calling has in the emerging digital economy. Although we are already accustomed to automated processes, such as signing contracts by email or making transfers through apps , the presence of people in digital processes adds much more acceptance and trust on the part of the user, providing better results for the company.
accessibility barriers faced by many users. This is the case for blind people, who have more difficulty handling a screen independently, or for older people who do not yet have digital skills. Video agents can help them “navigate” the transaction, complete it successfully, and resolve any difficulties immediately.
In this sense, the company Branddocs has created TrustCloud Transactional Room , the “perfect solution to drive a secure and humanized digital transformation, by everyone and for everyone,” as explained by Saioa Echebarria , CEO and CTO of the company. It is a secure video transaction platform that enables a virtual space for live collaboration to complete electronic transactions, “in a much more human and cooperative way than automated ones,” Echebarria clarifies.
Using video calls throughout the course of a transaction allows the parties involved to interact and help each other “face to face” from start to finish, as if they were meeting in a real meeting. Thus, both the company and the client enjoy the empathy, trust and company that more mechanized processes do not provide. Likewise, the parties involved resolve all their doubts, errors and lack of information at the moment, avoiding forms and the exchange of emails to correct incidents. By integrating the entire transaction into a single video call, companies can unify and speed up their dealings with clients in a single process. It is especially useful for advanced electronic signature procedures, which until now were completed by email. In addition, TrustCloud Transactional Room generates extra security that minimizes fraud and identity theft , since it reveals and records at all times who is on the other side of the screen requesting, negotiating, consenting and signing the transaction.