Imagine that you have a physical pants store and you are thinking about opening an online store to digitalize your brand.
The first step is to analyze internal factors such as the quality of raw materials and the variety of products. If your business meets these parameters, they will become part of your strengths .
Now, if we look at the market (external analysis), the stores in this segment that sell online offer a robust infrastructure and solid digital marketing work. Considering that you are just entering the e-commerce space, these are your weaknesses .
When analyzing the external scenario, you also canada phone data notice that there are few businesses focused on t-shirts printed with the theme of pop music. This represents your first opportunity .
However, there is one store specializing in the topic that has a very loyal following. This can initially be considered your main threat .
With this information, it is possible to implement actions such as:
Expand the product range to cater to an audience that doesn't have many options.
Apply an omnichannel strategy to bring the brand to more people.
Invest in an e-commerce platform that offers the necessary structure to provide an excellent online shopping experience, such as Tiendanube .
Free templates to make a SWOT matrix
There are multiple free templates to design the SWOT matrix for your business. In this opportunity, we show you how to do it with Canva.
Enter this link .
Register for free on the page.
Click on the button that says “Design a SWOT analysis”
Choose a template and customize it. In addition to filling it with your company details, you can edit it according to your brand's color palette.
Select the “Share” button when you have your matrix ready, press “Download” and choose the format (PDF, JPG, PNG, etc.).
Conclusion
One of the factors that contributes to achieving success in any type of business is the constant analysis of its strengths and weaknesses , as well as external opportunities and threats.
We hope that the SWOT matrix will help you build a strong brand that stands out in the market and expands without limits.
And if you are just starting out in the digital world or want to try an online sales platform that allows you to professionalize your business, create your virtual store with Tiendanube ! You only need to fill in the name of your brand and an email address.