What is MA Marketing Automation

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It seems that an increasing number of marketing professionals are struggling with these issues.

With the development of IT technology, it is now possible to obtain convenient tools with a variety of functions. However, if you do not choose a tool that suits your company, it could be a waste of a valuable tool. With so many types, you need to have a keen eye for selection.

Therefore, in this article, we will explain in detail the differences and france phone data necessity of SFA, MA, and CRM, their relationship, and how to choose.


table of contents
What is SFA?
The relationship between SFA and MA/CRM
What is CRM?
Why do we need SFA, MA and CRM?
Which to implement: SFA, MA, or CRM? Points to consider when you're unsure
summary


What is SFA?


SFA is an acronym for Sales Force Automation, a tool that supports salespeople.

Traditionally, sales relied on the intuition, experience, and courage of each salesperson, so-called "KKD (intuition, experience, courage) sales," which was unfounded. Because performance varied greatly depending on individual qualities and sales tended to be personalized, the problem was that when salespeople left the company, neither data nor know-how remained. This was the problem when

SFA was invented.
SFA creates a database of attribute information on potential customers generated by marketing activities and sales activity history, and shares this information in a visible form with the entire sales team.

SFA includes the following functions: