Twitch has now become a phenomenon that attracts tens of millions of unique users a day and brands have already begun to take advantage of it. Although it should be noted that the type of advertising generated by the platform is different from what we are used to. The digital world has changed and proof of this are the events that are generated on Twitch , with well-known figures such as Ibai Llanos, who has sparked a whole movement in relation to communication.
At MarketingDirecto.com we have gone further to get to know the application in depth finland number data and the opportunities that are generated within it. Sara Pastor, commercial director of Twitch , has been in charge of bringing us a more realistic vision through an interview in the format that most identifies the service: Streaming.
From the expert's point of view, Twitch has become a leading interactive live streaming service. In fact, Pastor assures that it is not a platform, but a global community that comes to Twitch to create its own entertainment and be part of an active audience: "To give you an idea, we have 8 million monthly streamers and more than 31 million daily viewers who come to share those passions with the rest of the audience and its creators," she explains.