table of contents

[robiulhasan]

What is MQL?
MQL standards vary from company to company.
Difference Between MQL and SQL
If you rely solely on SQL, your sales will dwindle.
Collaboration between departments is important
We recommend using MA tools to manage MQLs
summary


What is MQL?

MQL is an abbreviation for Marketing Qualified Lead, where qualified means "meeting number library the requirements." In other words, MQL refers to "leads (potential customers) who meet certain criteria set in advance by a company's marketing department." If you

are managing leads with an MA tool,


- Leads that exceed a preset standard score
- Leads who have taken a specific action (such as downloading detailed information on pricing or services)

Many companies seem to define "MQL" as "

a number of leads that are generated by a customer." So how do you set the "standard score" and "specific actions"?


MQL standards vary from company to company.

The "criteria score" and "specific actions" that are used to determine whether the requirements for an MQL have been met vary from company to company.