Top Digital Marketing Pipelines for Nonprofits

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Other general statistics about nonprofit marketing
49% of nonprofits believe events are the best way to uk phone number stay connected, but only 4.3% of donors agree.
Most charitable funds in the United States go to religion (27%), public services (14%), education (13%), foundations (11%), and health care (10%).
60% of nonprofit marketers cite staffing constraints as a major challenge in their job.
42% of marketing managers at nonprofits struggle to adapt to changing consumer behavior.
65% of nonprofits have an annual marketing budget of less than $100,000.
73% of nonprofit marketing leaders prioritize donor acquisition.
59% of nonprofits focus on raising awareness through marketing.
46% of nonprofit marketing managers prioritize events.
44% of nonprofits prioritize retaining existing donors through marketing.
In 2024, one-time donation revenue will decrease by 5%, but monthly donation revenue will increase by 6%.
Monthly donations account for 31% of all nonprofits’ online revenue.
This section explores the most effective digital channels for achieving fundraising success for nonprofits.

6. Email marketing (26%) and social media (25%) generated the most donations, while other media generated 12% of donations.
Email marketing (26%) and social media (25%) generated the most donations, while other media generated 12% of donations.
These nonprofit fundraising statistics prove the power of direct communication. Email and media allow nonprofits to share personal stories and connect with supporters, which can increase online donations.

To improve your nonprofit’s email marketing, read our article on email marketing mistakes WordPress users should avoid to avoid the most common mistakes.

If you already have a website, it's a good idea to showcase your media presence. Try the social media sources plugin Smash Balloon Facebook to view the latest publications from Facebook, Instagram, and more and build your credibility as a non-profit organization.

smash balloons
Smash Balloon also offers discounts to non-profit organizations. Simply contact them here and submit your nonprofit ID, website link, and location.

7. Search ads have the highest ROI, earning $3.72 per $1 spent, while display and media ads only generate $0.59 and $0.57 respectively.
Search ads can reach potential donors when they are actively looking for ways to support a cause, increasing the chances that they will donate. This makes sense, since people who search for a specific cause or charity are more likely to donate than those who just see an ad while browsing.