With an after-sales strategy focused on product performance or the shopping experience , it is easier to understand where the areas need improvement and take action based on customer feedback.
Humanize your brand
Thanks to dedicated and human customer service, consumers begin to perceive brands as more approachable and break down the perception that your business is a faceless company.
It sets you apart from the competition
Not all companies apply post-sale actions, so if you implement a robust and well thought-out strategy, you will be able to differentiate yourself from the rest and attract the attention of potential customers .
Strengthen the relationship with your clients
Just as you begin to number database create a relationship of empathy, you also build a sense of trust between your brand and your customers . Moreover, after-sales services also help to maintain their preferences with your business.
According to a study , it is easier to get a customer to buy from your brand again than to convince a new customer.
Types of after-sales services
There are several types of after-sales services that are focused on achieving different objectives when applied. For example, some seek to obtain customer feedback and others are associated with customer service.
These are the types of after-sales services :
Purchase tracking
Feedback
Warranty
Technical support
Return
Promotional
Emotional
1. Purchase tracking
Purchase tracking is probably one of the strongest and most important after-sales services for any business that wants to build a relationship of trust with its customers .
This type of after-sales service is ideal for those who have an online store or sell through a marketplace , as it provides constant and updated information to consumers about the status of their purchase, which gives more confidence to make another transaction in the future.
2. Feedback
Receiving feedback and opinions from customers helps to improve sales services or product quality . The best way to do this is through satisfaction surveys or a rating system on your product pages.
3. Warranty
Generally used in home appliance and technology businesses, after-sales warranties help consumers trust the brand in the event of any problems with their purchase after receiving it.
However, it is important that the conditions for claiming a guarantee are well explained and available to customers, since they often depend on the company that manufactured the product and not on the sellers.
4. Technical support
As one of the most common after-sales services, technical support has the mission of receiving and trying to solve the problems or doubts that customers have with the item they purchased.