Enterprise Sales Strategy Specialist

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R – Reporting and Analytics Watching how your campaign is doing is important for understanding what’s working and what isn’t. While it’s a good idea to do this in retrospect, we highly suggest monitoring your email analytics in real time so you can make adjustments as needed. Important numbers to look at are open rates, click-through rates, and conversions. This information helps you make actionable improvements to your holiday campaigns based on tangible data. S – Subject Lines Your subject line is the first thing people see in your email, so you’re going to want to make it good. A vast majority of people will ignore your email or, worse, mark it as spam if the subject line doesn’t resonate or if they don’t recognize the sender’s name.


This is the last thing you want to happen to your holiday emails. We saudi arabia whatsapp resource suggest choosing subject lines that are a mix of honest, eye-catching, and valuable. You’ll want to try A/B testing to experiment with different ideas, like adding emojis, making it sound urgent, or using the recipient’s name. T – Timing Timing can greatly affect how many people read your emails. When you’re setting up your automated campaigns, be sure to keep your audiences’ time zones in mind. For example, if you’re in the U.S. and your primary audience is in the U.K., you’ll want to send emails in time zones that make sense to them, not you.


Otherwise, your perfectly reasonable 6 pm email won’t show up at almost midnight! Always consider your audience’s schedule and time zones if you want to get the best results. This is one of the easiest holiday email marketing mistakes to avoid. U – Urgency Creating a sense of urgency makes people act fast. This feeling, called FOMO, or fear of missing out, is more effective than you might realize. Research shows that a whopping 60% of people who buy because of FOMO do so within 24 hours of seeing the first ad. You can spark FOMO within your audience with limited-time offers, low stock warnings, and countdowns.