has announced that it is teaming up with Roblox to introduce Spotify Island . This virtual space aims to become a sound paradise where fans and artists from around the world can explore the world of audio, complete quests, and access exclusive merchandise .
Roblox users will be able to connect with artists, create music, and explore sounds in virtual stations powered by Soundtrap technology . Within this space, players have the chance to collect the “Like” icon—shaped like a heart, of course—which can be redeemed for merchandise.
Different themed islands will come to life throughout the year. On any of them, qatar number data participants will have special missions available to obtain original items.
It is worth noting that the first themed experience for fans on Spotify Island is K-Park , which arrives as a tribute to all things K-pop . In fact, at the end of spring, it will offer members the opportunity to interact with the group Stray Kids and the artist SUNMI .
This move is part of Spotify's strategy to reach out to younger consumers and capture that niche that is moving from one virtual world to another.
The truth is that music on Roblox is nothing new, as Lil Nas X gave a concert on the platform in 2020 , as did Twenty One Pilots in 2021. This space also has the Listening Parties feature, in which an artist can release a new album in certain games.
Spotify's move into the metaverse is proof that it's not just a suitable territory for consumer brands, but that it's also capable of embracing other types of environments. Chipotle paved the way in the restaurant industry, being the first to have a virtual establishment on the online gaming platform Roblox.