All of this makes mobile gaming a true channel. And a place where brands can run campaigns and do so at scale. Because, at the same time, its reach in many markets is even greater than that of social media. In addition, it is a professional, consistent and well-designed environment, with an aesthetic and neutral backdrop in which brands can show their creativity.
The truth is that there are many. And at this point it would be difficult for me to choose just one. We work for automotive brands for which we take the vehicle purchase configurator from the web environment to the video format and activate personalized retargeting in successive phases based on the vehicle configuration made by users. On the other hand, toy advertisers ask us for oman number data solutions that allow them to reach both child audiences, who are the ones who demand their products, and their parents, since they are ultimately the ones with whom they buy, so we use communication adapted to the profile of each audience.
Perhaps the most relevant case to date is the international Customer Insights project we managed for a major pet food brand. The objective was for users to tell us, through different formats, whether they owned a dog or a cat, the type of food they eat and which was their favourite brand. And with all this information we activated the best strategy for each consumer. It was a real gold mine for the brand.