Shein , the most popular low-cost Chinese fashion app, continues to break boundaries. Now, it is increasing its competition with a collaboration with an e-commerce giant, Amazon.
Following the recent physical store in Madrid , this collaboration is now announced with a view to becoming a global strategy.
The Chinese giant has started selling its products on the Amazon marketplace. It is also launchin israel number data g its services in France, the United Kingdom and Spain . Now, on the American platform, products from the Chinese brand can be purchased in what seems to be a collaboration with a view to becoming global.
In this way, the landing page displays the products by category, just like on the official Shein website. It also dedicates a section to the best-selling products and a selection of posts, where different influencers show the products and their links to purchase them.
Speed . One of the disadvantages of this brand was its slowness in delivering products to countries. Now, thanks to Amazon Prime , products from the Asian giant will take less time to be delivered. It makes it possible for subscribers to receive their order in 2 days. For the rest, the delivery times can be extended up to 3 weeks.
Prices . Shein is known for being a low-cost platform . Its products have very competitive prices, below those of its competitors. Now, with this merger, prices are slightly higher than those of the Chinese platform.
Its business now covers 150 countries , launching 500 new items each month. All of this has generated sales figures believed to exceed $10 billion (almost €9.56 billion). The company's sales grew by 250% in 2020, to 63.5 billion yuan (€9.715 billion), benefiting from the pandemic. The