Custom Dimensions and Metrics in GA4

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The program includes adding and removing metrics and dimensions, applying filters, changing sorting criteria, adding a secondary dimension, updating the report collection, and using report settings for further exploration. This way, you can get more detailed information about your campaign performance.

You can create up to 150 custom reports per property in Google Analytics. You can also customize both detail and overview reports.

Note: If you do not see the option, you do not have permission to customize the detailed report.

By setting up custom dimensions, such poland whatsapp as product categories purchased or user IDs, you gain the flexibility to drill down into the details of your PPC data.

Custom Dimensions in GA4
It is essential to set the most important custom dimensions to make the most of them. This will help you capture key data for your goals. Once you have set the most important ones, you can move on to the ones with less impact.

Depending on your goals and the level of detail required, a combination of predefined and custom dimensions can provide a comprehensive understanding of PPC performance.

While the default reports are a good place to start, GA4’s custom reports are often more useful for PPC. You can customize your Google Analytics reports to focus on the metrics that matter most to your campaigns, like cost per conversion.