What is hybrid marketing?

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nrumohammadx1
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Joined: Mon Dec 23, 2024 3:53 am

What is hybrid marketing?

Post by nrumohammadx1 »

If hybrid marketing is therefore not the result of the pandemic emergency but already existed in a rather mature form, it is equally true that its distinctive characteristics - the widespread digitalization of communication methods, omnichannel, the possibility of creating fluid and frictionless customer experiences - are even more enhanced today.

Before continuing, let's stop for a moment: what is hybrid marketing and india whatsapp resource what were the conditions that made its development possible? How has it changed over the last few years?



Hybrid marketing is a particular approach that combines both traditional and digital marketing techniques and channels in a single strategy .

Hybrid marketing was born out of contingency, as a response to the transformations brought about by digitalization in purchasing and consumption processes : from the advent of the Internet, which has overturned the one-to-many structure typical of broadcasting, to the mass adoption of digital tools, from the preference increasingly given to mobile-connected devices, such as smartphones and tablets, to the recent technological advances in artificial intelligence, the metaverse, and virtual reality, which enable immersive experiences that were once unthinkable.

Hybrid marketing was born because every time companies tend to favor a single marketing program - which has worked up to that point - ending up investing all their resources only in that one, the result is always the same: that single marketing channel is unable to adequately respond to the requests of increasingly demanding consumers , who have learned to juggle all the available channels and touchpoints to connect and communicate directly with brands.
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