Customer Relationship and Communication Management (CRM and CMM)

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Organizing customer data, personalizing communications, and developing only “relevant” offers because they are built on data: these are the objectives that a bank today sets itself when it invests in those digital technologies that are designed to make UX more effective. To achieve these objectives, CRM and CCM will increasingly be incorporated into india whatsapp resource digital banking platforms , to enhance activities such as opening and onboarding digital accounts and providing loans, together with other specialized apps (for example, health and financial well-being).

Real-time payments
Key use cases for real-time payments include B2B payments, account-to-account transfers, and accelerated payroll payments. As non-interest income declines, account-to-account transfers, last-minute consumer payments, and recurring bill payments will be the main sources of return on investment for banks, according to McKinsey Consulting.

API
“ Open banking ” has become a hot topic in the banking sector with the arrival on the market of fintechs, which use APIs to fetch data from banks, open and fund accounts and provide value-added services to their users. Banks, initially suspicious of open banking, perceived as a cause of profit erosion, are gradually opening up to the possibility of partnerships with fintechs (about 70% of credit institutions have included partnerships in their strategies in 2023).