Now let's see what each of the three stages of the buyer journey consists of :
Discovery
This phase covers the moment when the client identifies a problem or need and begins to research possible solutions. The questions asked at this stage of the buyer's journey are focused on learning more about their problem.
For example, an entrepreneur who realized that he needs to start selling online might ask himself: how do I start selling online ?, where can I sell online?, etc.
Consideration
Once the problem is identified, the client begins to delve deeper into their search for information to find the best solutions to satisfy their need.
At this stage, you begin to evaluate the different phone library options. Use online reviews, expert opinions, and experiences of people with similar needs to evaluate the relationship between benefit and price, and thus decide on the option that best suits your needs and budget.
Following the example of the entrepreneur who wants to enter the digital world, some questions that could be asked in this phase are: what is the best platform for an e-commerce?, which is better Tiendanube vs Shopify ?, where can I create a free website ?, and what alternatives to Wix exist?, among others.
Decision
The final stage, when the prospect is about to become a customer, is when the process is closed and where the purchase incentive is most needed.
After having researched everything related to their problem and the solutions to their needs, having analyzed the prices, benefits and characteristics of the solutions, the potential client will finally choose one of the options.
Importance of content at each stage of the buyer journey
Content plays a key role in the buyer journey , as it helps inform potential buyers about your brand. While creating relevant content for each stage is essential, this task is not easy. It requires research and dedication to develop an effective buyer journey map that fits your company’s needs.
To achieve this, it is essential to thoroughly analyze the concerns, doubts, and motivations of your buyer persona. In addition, you must identify the possible obstacles or reasons that could lead them not to choose you over your competition. In this way, you will be able to highlight the qualities of what you offer, emphasizing how they overcome the weak points of other brands.
Below I share a guide to help you identify which formats and channels are compatible with each stage of the buyer journey :
Discovery: search engines, blog, educational videos (on YouTube, Instagram or TikTok), press, influencers, social media posts, free ebooks, checklists, infographics, reports, etc.
Consideration: newsletter, practical guides, external recommendations from experts, client success stories, comparison tables, webinars, social ads and free video consultation calls.
Decision: Direct emails with discounts or promotions, remarketing campaigns, FAQ page, product videos, tutorial videos.
Transform your customers' journey into an unforgettable experience
Now that you understand what a buyer journey is and how it can boost your company’s sales, it’s the perfect time to apply this knowledge to your business. Planning and research are important; see how they make a difference at each stage of your customers’ journey.
If you feel you are ready to offer your products or services online, don't wait any longer. Tiendanube gives you the opportunity to create your online store for free and in just a few steps. Open your online store today! and take advantage of the boost that the leading e-commerce platform in Latin America gives you.