How do your services differ from those of other agencies?
Clearly technology makes us different and we consider ourselves an Ad Tech Company, which additionally provides agency services.
Our work methodology is combined with our technology, and for each project we begin by applying diagnostic technology that is used to optimize the brand's content , as well as to understand how users perform searches and which are the relevant terms that generate visibility in the top positions and have significant search volume.
We also understand the so-called “share of shelf” and analyze the prices and packages of competitors. luxembourg number data Finally, we extract all the information from the texts left by buyers in their reviews, and using machine learning and natural language processing, we extract the brand sentiment for each of their products, so that brands have detailed information and can design social communication strategies in a timely manner.
With all this data, we design the advertising strategy so that we can launch an intelligent strategy. And, here, for example, the technology with which we operate on Amazon yields ROAS increases that are absolutely different in practically all industries.
How do you increase the performance of advertisers' advertising campaigns?
The heart of ProfitlogiQ is its advertising campaign optimization technology . The first thing we do before launching a campaign is to define the desired Return on Advertising Investment, based on averages for each vertical and time period. With this parameter, our predictive algorithm ensures that we show our ads where they are most likely to become a sale, and aligns the costs of each click to reduce them as much as possible and ensure that the return on investment is maximized.