Understanding Search Volume and Its Role in SEO

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Googling for the main keyword - Guided backcountry skiing colorado
Indirect competitors match your interests and audience, but offer different solutions. In this case, your indirect competitors would be websites that target keywords like skiing in Colorado.

Let's do a quick Google search and check the results.

Google search - skiing in colorado
At first glance, your indirect competitors do not focus strictly on offering cross-country skiing tours, as you do.

Now that you have a list of estonia whatsapp competitors, it’s time to analyze their targeting strategies using keyword data. This will reveal the specific terms and topics that are driving traffic to their site.

Strategy 1: Analyze keyword overlap and gaps between your site and your competitors.
With the help of an SEO tool , you can find competing websites with a high percentage of keywords that overlap with your site. This can help you find more organic competitors than the manual method.

Organic Competitors Overview
You can use any major SEO tool to find content gaps, which are keywords that your competitors rank for, but you don’t. This is a great way to find keyword opportunities to capitalize on.

Content gap analysis
You can use a filter to find more relevant keyword ideas than your competitors. Think of a keyword that is very relevant to your niche; in this case, it is skiing or skis. Once you enter one of these filters, you will get more relevant keyword ideas to target.