Content Consumption Is Changing: A Look at Media Consumption

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Consumers have access to more platforms and devices than ever before. Media consumption has changed dramatically and the way brands connect with consumers is changing just as radically: what marketing tactics should companies adopt to address these changes ? What are the formats that are winning over the public the most? How can we capture users' attention for the time needed to create a connection? An answer to all these questions comes from " snackables ", short or very short contents that, like snacks, are designed to be consumed "in one bite" and to leave the memory of an unmistakable taste.

In this article, we will explain what is behind the irresistible rise of short form content , and provide an overview of the many benefits they can offer to companies.



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The success of snackables cannot be fully understood without reconstructing hungary whatsapp resource the evolution of the demand for content and the response of those who produce it. Let's take a look at how global media consumption has changed in recent years .

According to research published by PQ Media , the world's leading provider of media econometrics, the use of digital and traditional media channels grew by 2.7%, reaching almost 56 hours per week (55.81 to be precise) in 2022. The increase follows the sudden surge in 2020 (+ 3.3%) and is part of a change of pace largely driven by the pandemic.

In essence, media consumption grew so rapidly in 2022 because it was fueled by the distribution of original content, the broadcast of some international sporting events (the FIFA World Cup in Qatar, the Winter Olympics in China, the Ice Hockey World Championships in Finland) and the media coverage of elections held in many of the 20 largest markets (including the US elections).