He hits one spot and doesn't miss

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This is not the first time Donald Trump has run for president. In 2016 and 2020, he relies on ordinary workers in the middle belt of states: Texas, Kansas, and so on. What is important to ordinary workers? Simplicity and directness. How is this expressed in merch? Bright, very simple words. A minimum amount of design and graphics. Words like slogans: bright red and blue colors mixed with white and black.


Source: Officialtrump2024store , Redbubble

Verbal associations that arise when looking at bosnia and herzegovina whatsapp phone number the merch: battle, scream, desire to catch the eye, odiousness, persistence, slogan. The overall simplicity is obvious, even deliberate clumsiness of execution. It seems that Trump is not trying to make stylish merch, rather, the message is more important to him.



Kamala Harris: Creative class and female audience as support, but not only this time
Kamala has huge potential in this race. She is the first woman, the first African-American politician, and the first Asian-American politician to serve as vice president in U.S. history.

This is expressed in many aspects. She is more beloved by the press and tabloids, where she is presented as a more humane, strong, strong-willed, result-oriented politician. This is also expressed in merch.


Kamala Harris merch. Source: Glamour

Kamala's merch is, in most cases, collaborations with top designers, famous and public figures, such as Taylor Swift.


Source: Officialharriswalzcampaign

Designer Aurora James, who created a T-shirt for the Harris campaign's Designers for Democracy collection, says merch and social media have become one political landscape, with AI-generated or meme-driven prints being created and shared with the masses.


Hailey Bieber wears a T-shirt from Aurora James' Designers for Democracy collection

The merch created for Kamala, unlike Trump, is capsule. That is, it can be worn with a large number of items in the wardrobe and still look stylish.

For example, designer Hruska McPherson, founder of the company Lingua Franca, released sweaters in support of Harris. On the merch you can see neat inscriptions: "Madam President" and "I say." The price of one sweater is $380. Moreover, the quotes themselves are hand-embroidered. Obviously, such a product is intended for a more solvent audience.


Source: Linguafranca
In general, Harris's campaign design is something more graphic, more beautiful, more intellectually advanced than the catchy, punchy phrases that Trump uses.

At the same time, the opponent's experience is also taken into account and put into work: large letters, bright prints, no graphics. It's just that all of this is aimed at other meanings: freedom, style, self-expression, opportunity, soft power.