Snapchat Stats From immersive filters to engaging story ads to captivating AR experiences, Snapchat offers a variety of advertising options to help you connect with your target audience in unique, native ways. In this article, we’ll dive into the exciting world of Snapchat ads, exploring killer examples and best practices to help you make the most of this dynamic platform and drive success for your business. So, get ready to take action and discover the secrets of Snapchat advertising. Examples of Snapchat Ads That Work (+ Why They Work) Here are some of our favorite Snapchat ad examples and why they’re so effective.
1. elf Cosmetics: Diverse austria phone data Target Audience elf Cosmetics used Snapchat’s video ads to showcase its products and build brand awareness. The campaign was a huge success, with elf Cosmetics seeing a 20% increase in website visits in Q1 2020 compared to Q4 2019, and a 39% increase in CPM efficiency over the same period. The campaign also resulted in a 60% increase in ad recall and a 10% increase in brand awareness. Snapchat ad example from elf cosmetics Source This Snapchat video ad example is effective for several reasons: The video shows the brand’s personality and the product in action,
The video is only 6 seconds long, which is a very concise length for a young and distracted audience. By emphasizing that its products are for “everyone’s eyes, lips, and face,” elf Cosmetics conveys a sense of diversity and inclusivity. Inclusion and diversity are important to many young consumers. Snapchat ad example from Elf shows an inclusive audience Source 2. Ralph Lauren: Consistent Brand Aesthetic When it comes to effective Snapchat ads, Ralph Lauren’s series ads set the bar high with their captivating visual aesthetic.
resonating with the target audience’s values and interests.
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