Capturing the attention of users on social media and the Internet is becoming more and more complicated. Creativity must be present in each message and the formats must be varied. For this reason, today we will show you examples of content marketing that can inspire you to apply in your business.
Convincing people that your product or service is better than the competition is a task that requires creativity and a communication plan. It cannot be left to chance or improvisation, as you phone leads would be missing unique opportunities to create lasting connections.
We know that this task may sound complicated, but we assure you that it is not. To achieve good results, you must rely on content marketing , a technique that is based on the creation of relevant and useful content for the user.
In this article we present you with success stories that you can replicate with your brand. Will you join us? Let's discover some examples of content marketing together .
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Content marketing: examples that really work
After you learn about these content marketing examples , you will surely find inspiration to apply this methodology in your business communication:
1. Spotify Wrapped
A success that we all remember. This campaign, launched in December 2016, offers users of the platform the opportunity to review all their activity throughout the year, showing which were their most listened to songs, favorite artists and the time they spent enjoying music.
The key to the success of this content marketing example ? Being able to share the results on social media. This impact, which quickly turns into word-of-mouth advertising, leads to more people becoming active Spotify users.
2. Apple: Shot on iPhone
For a content marketing example to be successful, it must have the support of the user. This is what happened with Apple's 'Shot on iPhone' campaign, which takes advantage of –and how– the talent of its consumers to take photos with their smartphone.
Apple's example of content marketing
Photo: Mariko Klug
The core of the campaign is to show that any iPhone user can create art like a professional. The message was amplified through billboard advertising, social media and, of course, commercials. Do you remember it?
3. Amazon Delivery
We have already talked about two global monsters, but they are not alone in the list of content marketing and successful examples . Amazon, the marketplace giant, launched a campaign in which it is shown how a delivery person can receive a digital key to the customer's garage to deliver and store the package when he is not at home.
The funniest part of this content marketing example is the interaction between the garages, as they talk to each other as if they were neighbors. This twist is the key to success because it shows that the entire Amazon team cares about the safety and satisfaction of their buyers even when they are far from home.
4. Phillips: male grooming
Shaving and skincare tips for men is a niche market that has been well explored by Phillips, a company that, based on tutorials to create unique looks , has managed to position its products among the male public.