What these trends mean for businesses

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Visual content , such as images and product photos, must be carefully optimized to take advantage of the growing importance of image packs. As above, apart from the standard alt-tags and size optimizations, but also the necessary schemas.

Related searches have skyrocketed during this peak consumer period, so optimizing (and monitoring) mid- to long-tail keywords becomes increasingly important, as research suggests that as users australia whatsapp get closer to translating a product, their search queries become more refined. Think men's black jeans (informational) versus black levis 501 jeans size 34 (transactional).

Businesses should continue to encourage customer reviews , which remain important for building trust and driving conversions. Optimizing sitelinks and focusing on related searches can further improve visibility and engagement.

The following article provides an overview of the new AI-powered search intent feature AccuRanker.

To better understand this article, we recommend that you first read our other article: What is Search Intent? Here, you will learn that we classify the search intent that Google is targeting by looking at the SERP (search engine results page) rather than the keyword. You will also learn why search intent can change over time and that it is possible to have multiple intents for a single SERP/keyword.