Find the right influencer for your project

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After identifying the channel where you want to run your campaign, it's time to start looking for personalities with whom you would like to collaborate. To do this, go to an influencer platform, a tool that has a rich database containing:

The detailed list of personalities of all kinds (nano, micro, macro and mega influencers);
The sector of activity of each influencer;
The number of subscribers of each personality;
The responsiveness of the account’s followers;
The type of content offered by the influencer;
The level of authenticity of the influencer.
This step requires a deep analysis, as the influencer is the foundation investors email lists of your influencer campaign. Before officially contacting the influencers in your address book, first consider closely following what they do. By doing so, you will be better able to ensure that the selected profiles meet your expectations. Otherwise, move on to a new search.

Get in touch and talk business
Once you have found your influencer, it is time to make contact. You have two options for your approach: either via social networks or by email. This second option is more professional, especially if you contact a KOL (Key Option Leader). The KOL represents an influencer specialized in a particular field who therefore does not work with just any brand.