15 Storytelling Rules from the Best TED Talks Speakers

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These rules will be useful for anyone who writes texts and speaks in front of an audience.
How to keep the audience's attention? How to write an article, a scientific paper that will interest readers? To do this, you need to learn how to tell stories correctly. Storytelling will help you with this.

What is storytelling

Remember how excited we were to listen to fairy tales as children? People trust stories more than dry facts. Storytelling is not just telling stories, it is awakening emotions and guiding action.

It's no wonder that we're all into storytelling right now. The world armenia phone number lead is oversaturated with information, and to be noticed and heard, you need to be able to tell inspiring stories. Storytelling is useful both in writing and in public speaking.

Watch TED Talks. Speakers have just 18 minutes to captivate their audience. Most speakers do it masterfully. They are great orators, they know how to convey their ideas without making it feel like a lecture. What's the secret? It's simple - these speakers have mastered the art of storytelling.

Why does a student need storytelling?

Because storytelling works in any field.

Whether you are answering questions in class or speaking at a scientific conference, try to supplement your theses with stories from your life. Tell, for example, how you solved a particular problem, got out of a situation, etc. Weave stories into the theoretical part of the material, captivate with your story. If you are writing a term paper or a thesis, add your stories to them, they will make your work convincing and exciting, and most importantly, closer to life.

In any case, developing storytelling skills will help you cope with work situations in the future when giving presentations, during negotiations, or when preparing work projects.

How to learn storytelling? Follow the basic rules of storytelling, and you will succeed!

15 Storytelling Rules from the Best TED Talks Speakers

Learn from the best. Analyze the most inspiring TED Talks. See what techniques speakers use and how you can apply them to your speeches. Create a portrait of the ideal speaker you want to become.
Capture your audience's attention from the first words. In a speech or in a text, you have only 30 seconds to captivate your audience.
Start your speech or text with a story. Don't bore people, their time is valuable.
Use the 7 literary archetypes in your story: “overcoming the monster,” “from rags to riches,” “journey and return,” “adventure,” “comedy,” “tragedy,” “rebirth” – the story will become more rich.
Share your personal story. It will bring you closer to your audience.
There must be a conflict in a story: the stronger it is, the more exciting the story.
Describe the characters in your stories in detail. This will make them more alive and give the audience room to imagine.
Show more than tell.
Use all 5 senses when writing a speech or text: visual (what you can see), auditory (what you can hear), kinesthetic (what you can feel - physically or emotionally), olfactory (what smells you can smell), gustatory (what tastes you can feel).
Don't neglect specifics and details to create objectivity in the eyes of the audience.
Tell positive stories to create an emotional uplift in your audience.
Use dialogue in your story instead of indirect speech. It will be easier to hook your audience.
In your story, the conflict must be overcome. Tell what it led to and how it changed you or the hero.
Be concise: The idea should be short, memorable, easy to understand and repeat.
Give the audience a ready-made recipe. Share your experience so that people can use it and save time on decision-making.