By strengthening your growth marketing strategy with competitive analysis, you’ll stand out in the market and always be a step ahead of the competition.
Watch the full interview to find out how to keep your business on top!
Video Transcript:
CAROLINE: Hi, welcome to Growth mexico whatsapp numbers Marketing Chat. Today, I'm here with Pere Codina. He's the founder and CEO of Kompyte. This is not his first company, he's a really successful entrepreneur, so I'm really, really excited to have you here with us today, Pere.
PERE: Hey, thank you, thank you, Caroline, for having me here.
CAROLINE: Yeah. Okay, so before we start, can you give us a brief overview of your background and your company?
PERE: Sure. So, you know, as you pointed before, I'm the CEO and co-founder of Kompyte, so we're a software company, you know, we help companies better enable to go to market things with market or competitive insights, right? So ultimately, what we're good at is, you know, making it for companies more easy to win deals in their competitive landscape, right?
The company was founded 2015 or so in Barcelona, and then was relocated to Austin, Texas, right. We had a period where we were in San Francisco, and then after that, you know, we finally built, everything here in Austin, Texas, right. Prior to that, I founded another company in Barcelona with one of my co-founders here at Kompyte, and we founded that company right during our time at the University. We both studied computer science back there in Barcelona. So this is kind of like our background.
CAROLINE: Nice. Awesome, well, thank you for the background. So, you know, because of your company, I'd love to talk to you about competitive analysis. Competitive analysis is a great tool for marketers, but unfortunately, most marketers never have access to it, right? Because unless you have enough scale, most companies can't access good competitive analysis. So yeah, I kind of want to hear your thoughts about why that is.