Developing your business in European Phone number library countries can be a challenging task. There are many things to consider:
New languages and different cultures
Various laws and codes of conduct
Timing, budget, resources and leadership
Well, not necessarily. There are too many different factors at play. And we learned this the hard way...
Too often we hear incredible success stories from companies that loudly proclaim what they have accomplished in their various business goals.
We're going to show you our journey, with all its flaws, to help you avoid making the same mistakes we did. (Don't worry, it ends well!)
Expansions should be approached with their own dedicated business strategy. And even then, you must be prepared to adapt that market strategy as you learn what works and what doesn’t in a new European country.
We're here to help you reduce the time you have to spend on this essential learning phase. Learn from some of our mistakes and successes.
The first challenge in any international expansion is to detect when you are ready for this stage of growth.
Launching before you are ready, for example before you have an engine running or are sufficiently established in your home region, can add unnecessary stress and pressure on your organization.
By the time Cognism decided to expand into the DACH region, we were a thriving and well-established business in the UK.
We saw an opportunity to enter Europe's largest economy. However, we didn't do enough research before embarking on this massive undertaking.