Maintaining a direct and effective connection with the customer has always been essential for a successful company.
However, in a context where social distancing still prevails, it is essential to reinforce this aspect, hence the convenience of implementing the D2C model.
The D2C strategy refers to the term Direct to Consumer and is nothing more than a direct sales model. Would you like to implement this type of model in your business? To do so, you must first know exactly what it is about.
In this article we explain what this strategy entails and what are the benefits of the model that is setting the trend in the market.
What is D2C?
The term Direct to Consumer refers to the action of buying a product directly from a brand; that is, without the intervention of third parties such as distributors or suppliers.
In a D2C model, each company is solely responsible for its professional image, pricing, shipping quality, and customer interactions.
D2C benefits that are setting the trend
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Before the pandemic, many lebanon telegram mobile phone number list companies managed the entire brand-to-consumer process. However, the new reality accelerated the adoption of strategies such as D2C.
Now everything seems to indicate that more and more companies will join this model.
To understand why the D2C model is a growing trend, you must know the benefits it offers :
Increase profit margin
Relying on intermediaries to distribute your product always means a substantial increase in the final price of your product.
In the D2C strategy, cost reduction is a fact, since investment in third-party services is eliminated. By eliminating the supply chain, your company can increase its profit margin and optimize resources.
Create a personalized experience
By removing intermediaries from the sales process, a stronger connection is created between the brand and the customer. Direct contact with the consumer allows manufacturers to work harder and better on personalizing each consumer's experience .
In the D2C model, companies not only focus on product features and price; they also delve into the emotional side of the message they convey to their audience.
Developing a more pleasant and closer contact with the client allows us to offer a differentiating experience and therefore offer added value.
Absolute control of data
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A business always handles a large amount of data, and usually third parties are used to manage all the company and customer information .
By implementing the D2C modality, the company is responsible for the complete management of the database. Mastering all the information helps to gain insight into the purchasing behavior of customers, as well as choosing or discarding strategies to optimize commercial activity.
Complete control of data allows manufacturers to adapt their products to the real needs of the customer and adjust the experiences to their tastes.
Control the entire sales funnel
The D2C strategy allows the manufacturer to control its sales process by focusing on the performance of all the channels involved. This is essential to enhance the strengths of business management.
Monitoring the sales funnel not only helps you immediately assess the business's potential; it is also useful for identifying weaknesses in the sales process , such as not having a variety of payment systems.
Identifying the flaws and limitations of your business will allow you to improve the customer experience and, consequently, achieve customer loyalty .
The D2C strategy is a model with advantages for all the actors involved. On the one hand, consumers can access good quality products at lower prices compared to the market average.
On the other hand, companies manage to increase their profit margins. They also establish a close relationship with their customers and increase their competitiveness in the market .
Would you like to implement a more human business relationship with your audience? At IZA Business Centers we have work spaces where you can achieve a closer and more professional interaction with your clients.