It is not a new concept, but one that is becoming more and more

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Important with the competition going digital. As brands get closer to their audiences, customers start to expect more from their purchasing experiences. They seek long-term relationships and emotional connections to the brands they like. What does that mean? That aiming part of your marketing strategies to already converted prospects is a way to ensure a healthy client base.


Just good pricing and a good product might not be enough to make your buyer persona try another option. And portugal telegram number list focusing only on new leads can be expensive and tiring if you can’t retain them. Investing in customer loyalty, you can improve some major KPIs to add constant growth and predictability to the business. The three main areas affected by a good Loyalty Loop strategy are: Customer Acquisition Cost (CAC) To re-attract a converted customer is always cheaper than finding new ones, which can reduce your marketing costs.


Average Ticket With loyalty programs and a closer relationship with your audience, you can convince them to buy more and with greater frequency, increasing how much each customer spent on a purchase. Lifetime Value (LTV) More time being loyal to your brand means more purchases over a longer period, so each new converted customer can have greater value. Combining the improvement of all those metrics with an honest effort to get closer to your existing audience, the Loyalty Loop can become an objective growth strategy while simultaneously becoming a way of reaching deeper towards emotional connections with recurring customers.